Our Story
We connect quality products from global manufacturers with millions of Australian shoppers — efficiently, at scale.
Caboodle is an Australian marketplace distribution business. We identify high-demand products from trusted global manufacturers and distribute them across Australia's major online marketplaces — eBay AU, Amazon AU, Kmart Marketplace, Kogan, Etsy, and Big W.
We are a lean, technology-driven business. AI-assisted product research, listing creation, and pricing optimisation allow us to move quickly, keep costs low, and deliver genuine value to Australian consumers.
To make quality, affordable products accessible to every Australian household — sourced globally, delivered locally.
We don't hold inventory. We don't operate a warehouse. We source products from vetted global suppliers, create professional marketplace listings, and fulfil orders direct to Australian customers through our logistics partners.
This model allows us to offer competitive prices without the overhead of traditional retail. When a customer places an order, it is routed automatically to the appropriate supplier and fulfilled directly — with no middleman, no delay, and no unnecessary cost.
Caboodle is a trading name of Printroom Pty Ltd (ABN 51 081 190 776), registered in Australia. We operate in compliance with the Australian Consumer Law and the Privacy Act 1988 (Cth).
We are committed to honest, transparent business practices — with our customers, our suppliers, and our marketplace partners.
Whether you're a supplier looking to reach Australian buyers, or a marketplace partner — we'd love to hear from you.
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